TEAM

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Founder & Chief Executive Officer

As a mother, entrepreneur, and wellness strategist, Ivanna Salehudin founded Nova Satra to reimagine health with a focus on longevity, vitality, and natural intelligence. She brings over 14 years of international experience in business, finance, and wellness innovation, shaping Nova Satra into a brand that blends science with purpose.

Recognized as a thought leader in maternal wellness and women’s empowerment, Ivanna leads with a bold, feminine vision: to elevate global health through elegant, science-based solutions designed for impact, accessibility, and long-term growth.

“We’re here to elevate wellness with intelligence, with integrity, and with impact.”

Chief Scientific Officer

A pioneer in the development of clinically proven natural compounds, Dr. Redza brings decades of medical and formulation expertise to Nova Satra’s pipeline. With a strong foundation in Biochemistry & Molecular Biology and advanced specialisation in Genomics & Precision Medicine, his work bridges the gap between nature and cutting-edge science.

Guided by rigorous scientific inquiry, innovative delivery systems, and a passion for preventive health, Dr. Redza ensures every formulation is not only effective but also future-ready.

“We formulate with purpose using nature, backed by science, and built for results.”

Chief Operating Officer

With a background in international business development and operational strategy, Isqandar plays a pivotal role in expanding Nova Satra’s global footprint.

He leads cross-functional execution across supply chain, partnerships, and go-to-market strategy ensuring the brand scales with excellence, agility, and impact.

“Longevity begins with bold vision and bold execution. I’m here to bring both.”

Medical Advisor

With over a decade of clinical experience across government hospitals and community

practice, Dr. Suraya brings a practitioner's perspective to Nova Satra's vision of preventive,

science-led wellness. Her work spans primary and preventive care, dermatology and

regenerative health. She holds a Postgraduate Diploma in Dermatology and is currently

pursuing a Master's in Healthy Aging, Medical Aesthetics and Regenerative Medicine.

Having co-founded and led community clinics, she understands the everyday health concerns

of Malaysian families and why care must be practical, safe and sustainable. 

lives.

"Wellness begins long before illness, with informed choices, everyday care and science we

can trust."