TEAM
Ivanna Salehudin
Founder & Chief Executive Officer
As a mother, entrepreneur, and wellness strategist, Ivanna created Nova Satra to fill a critical gap in the wellness space - one that speaks to longevity, vitality, and natural intelligence without compromise.
She leads the brand with a bold, feminine vision: to elevate global health through elegant, science-based solutions that work.
Dr. Mohd Redza Rahman
Chief Scientific Officer
A pioneer in the development of clinically proven natural compounds, Dr. Redza brings decades of medical and formulation expertise to Nova Satra’s pipeline. His work is guided by rigorous scientific inquiry, innovative delivery systems, and a passion for preventive health.
“We formulate with purpose - using nature, backed by science, and built for results.”
Isqandar Salehudin
Chief Operating Officer
With a background in international business development and operational strategy, Isqandar plays a pivotal role in expanding Nova Satra’s global footprint.
He leads cross-functional execution across supply chain, partnerships, and go-to-market strategy - ensuring the brand scales with excellence, agility, and impact.
“Longevity begins with bold vision and bold execution. I’m here to bring both.”