TEAM
Ivanna Salehudin
Founder & Chief Executive Officer
As a mother, entrepreneur, and wellness strategist, Ivanna Salehudin founded Nova Satra to reimagine health with a focus on longevity, vitality, and natural intelligence. She brings over 14 years of international experience in business, finance, and wellness innovation, shaping Nova Satra into a brand that blends science with purpose.
Recognized as a thought leader in maternal wellness and women’s empowerment, Ivanna leads with a bold, feminine vision: to elevate global health through elegant, science-based solutions designed for impact, accessibility, and long-term growth.
“We’re here to elevate wellness — with intelligence, with integrity, and with impact.”
Dr. Mohd Redza Rahman
Chief Scientific Officer
A pioneer in the development of clinically proven natural compounds, Dr. Redza brings decades of medical and formulation expertise to Nova Satra’s pipeline. With a strong foundation in Biochemistry & Molecular Biology and advanced specialization in Genomics & Precision Medicine, his work bridges the gap between nature and cutting-edge science.
Guided by rigorous scientific inquiry, innovative delivery systems, and a passion for preventive health, Dr. Redza ensures every formulation is not only effective but also future-ready.
“We formulate with purpose — using nature, backed by science, and built for results.”
Isqandar Salehudin
Chief Operating Officer
With a background in international business development and operational strategy, Isqandar plays a pivotal role in expanding Nova Satra’s global footprint.
He leads cross-functional execution across supply chain, partnerships, and go-to-market strategy - ensuring the brand scales with excellence, agility, and impact.
“Longevity begins with bold vision and bold execution. I’m here to bring both.”